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| http://articles.businessinsider.com/2011-05-19/tech/30018066_1_googleplex-marissa-mayer-sushi |
Google's current headquarters (the Googleplex) is pretty much the inspiration for the social structure of the Big 5's Brisbane base: encouraged collaboration, creative break-out spaces, breaking down of corporate hierarchy, and the injection of fun and whimsy.
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| http://www.flickriver.com/photos/ihynz/3918364048/ |
McDonald's headquarters is a rather low-profile affair (in other words DULL). My guess is they've already injected so much branding into their franchises that they want to have a more 'professional' and traditional approach to their business (this building was built in 1971). Maybe McDonalds needs a new corporate face.
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| http://www.iliai.com/pages/Commercial_Crescent |
Well...this just screams capitalism and POWER. So P&G obviously like to celebrate their success through masculine and imposing architecture. This could be arranged...but it makes them rather unlike-able. It also seems a highway is leading directly to their offices, so they like easy access (or exclusivity - you don't have to leave your car until your on the premise). Still seems a bit uptight though.
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| http://pix.alaporte.net/pub/USA/New+York+NY/Rockefeller+Center/ |
GE - Rockerfella Centre, New York
(I have no idea why this photo refuses to be the right way round).
Prime location, staple of the New York skyline, screams of power and affluence (but in a much nicer way than P&G). Also the home of NBC studios, so a bit of excitement mixed into the works.
And no matter how hard I tried, I could not find an image of IKEA's headquarters. All I ever found were IKEA stores. So anonymity maybe?
So with their powers combined, can I create the ultimate headquarters? Some conflicting methodologies - some corporations screaming power and affluence, others wishing for simplicity and normality, while some are playful and expressive.
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